American Express Philanthropy

American Express is a huge advocate of community involvement. Currently, AMEX has given grants to hundreds of nonprofit companies. They gave $25,000 to A Better Chance of New York, $30,000 to Mi Casa Resource Center for Women, and a very generous donation of $130,000 to Aid to Artisan. By encouraging the employees and the members of the community to engage in supporting these organizations, AMEX also encourages good citizenship. AMEX serves communities in times of emergency relief and natural disasters. Their goal is to provided leaders with practical opportunities to learn and build leadership skills. Their program is to help leaders in diverse communities and designed to target emerging nonprofit leaders in arts, environment, higher education and social service sectors.

Coca-Cola- Philanthropy

Coca-Cola is dedicated to philanthropy through its program entitled The Coca-Cola Foundation, which was founded in 1984. Coca-Cola recognizes that in order for their business to succeed they must commit themselves to improving the quality of life in the communities in which they conduct their business. Coke has four main global pillars in which they feel they can make a difference in including water stewardship, active healthy living, community recycling, and education. Coca-Cola also supports student scholarships and other educational programs and initiatives in Africa, Europe, Latin America and the Pacific. They also focus on HIV/AIDS prevention and awareness programs in Africa and Latin America. Coca-Cola also has some philanthropic goals that it hopes to see through including investing more than $50 million in research by 2015, innovating with natural sweeteners in order to lower calories per serving, list the calories/kilocalories/kilojoules per serving for their beverage products on the front of nearly all packaging worldwide, and to continue to develop products fortified with additional nutrients to meet global consumer needs. For an example of what they have done recently, in April they launched their 100 percent recyclable plant-based bottles for both Dasani and Odwalla products. These environmentally friendly bottles were the first 100 percent recyclable beverage packages made with plants and were made readily accessible across the US.

Coca-Cola- Customer Service

The 1-800 number that I decided to call for this assignment was Coca Cola since that is the company I chose for the semester and I wanted to get a better feel of how they deal with their consumers and how good or bad their customer service was. I decided to ask a simple question that I knew could be answered on Coca Cola’s main webpage, and reviewed how I was treated and how efficiently my question was answered. I was presently surprised that I was on the phone talking with an actual person within just a few minutes, and they were neither rude nor discouraging when I asked my question. I simply asked where I could find more information about Coca Cola’s products and marketing strategies, and the woman on the phone directed me straight to the Coca Cola website and told me how to navigate the website and find what I was looking for. I also found it a relief that the person on the other side of the phone was warm and inviting and did not seem bothered to answer any of my questions that I may have had. This shows me that Coca Cola is concerned with having good customer service and that they are concerned with how their consumers view them, and want to be portrayed in a good light. 

Coca Cola- Corporate Social Responsibility

Coca-Cola has received many awards for their various Corporate Social Responsibility programs, one of the most prevalent being their contributions to community development in India. Coca-Cola India received a Golden Peacock Global Award for corporate Social Responsibility for replenishing ground water and setting a target to reach a “net zero” balance with respect to groundwater usage in 2009. Coca-Cola also received the India Today Pegasus Corporate Social Responsibility Gold Award 2008 for its partnership with India’s leading nongovernment organization in spreading awareness among school students across India, using the film “Our Environment-Let Us protect it”. They also had a water stewardship strategy, which focused on water conservation, access to clean drinking water, and awareness of water conservation and related issues. Coca-Cola India installed 400 rainwater-harvesting projects across India, constructed several check dams, and rejuvenated ponds and step wells.  They also launched the “Elixir of Life” project to provide portable water to more than 30,000 under-privileged children in and around Chennai. 

Coca Cola-Investor Relations

Coca-Cola’s objective for Investor Relations is to deliver superior investment return to their shareowners through consistent increases in long-term operating cash flows and profitable increases in sales volume. They are committed to innovative and superior marketplace execution, allowing them to successfully capitalize on diverse opportunities in varied markets and channels. They report routinely company activities and performance through news releases, presentations, and conference calls. Coca-Cola believes strongly in keeping their shareholders involved, so through regular meetings and various releases they intend to do just that. 

Dr Pepper Snapple Consumer Relations

Dr Pepper Snapple has a consumer  relations feedback box in the contact us section of their website. Customers can give feedback or even ask questions about the product. If something is wrong with the product or with the quality, consumers are even allowed to put the specific product number and store in which the product was bought. This service shows that Dr Pepper Snapple cares about each product to track the process of it.

Dr Pepper Snapple also has their own consumer relations sector of the company. They offer the number for the consumer relations office. If people have any type of issue or question about a product or Dr Pepper Snapple, they can simply call this number. The only problem is that this service is not 24 hrs. I called around 8pm and there was an automative machine indicating that the office is not open after 5pm.

The website even offers a store locator to locate any product near you. This service is very helpful especially in finding the rarer products.

Motts /Dr Pepper Snapple Social Media

First of all I chose Motts because who doesn't love applesauce and apple juice. Motts is constantly creating new and fun product for their demographic and they always keep it fun. I also chose Motts because of their Social Responsibility projects. They aren't just giving back to any organization but they give back to the demographic in which they serve which are children. Motts is partnered with Kaboom whose initial goal is to keep PLAY alive. Activity in children is decreasing and Kaboom hosts play days in neighborhoods around the country as well as builds play grounds. I think Motts picked a good program to partner up with.


Also Motts utilizes social media widely. T hey have a facebook, twitter, and their own blog. Motts uses their twitter and facebook more for revealing products and interaction between consumers and themselves. Their main audience for social media are parents. Mostly mommy bloggers are commenting on these sites and we all know how influential those mommy bloggers are. Motts uses their blog to get information that may be beneficial to the parents and not just for marketing or selling purposes. They have useful information as far as child health and even fun ways for chirldren to get their nutrients.