Starbucks and Investor Relations

Starbucks has always kept their investors involved and been transparent with what is going on in the company. They informed the investors that they are aware of the situation and the impacts that the economy is having on their business and that they are working to come back from the hit. They continued to frequently update them, especially in crisis situations such as the Organic Consumers Association campaign against them. They have very good investor relations, keeping them well informed and creating trustworthy, good relationships with them.