rewards volunteers with coupons for Newmans own products. The alliance "Nourish the Good"also has a website of its own. National Volunteer week runs in April from the 10th to the 16th. Newman's Own will provide a free product voucher for each new volunteer who commits to making a difference in 2011. The program encourages volunteers to pass it along to five friends. Then those in turn are asked to pass it along to five other friends or acquaintces. The goal of the program is to make it easier for active volunteers to engage in their social networks and hopefully inspire more people. The marketing for the campaign is based all on social media, public relations, and word of mouth. Volunteermatch is reaching out to possible volunteers through e-mail, newsletters, and basing their audiences on nonprofits, and volunteers. Newman's Own has also realized it's consumers also involve young people these days, and have started to connect with them on ideas that Paul Newman himself believed in "giving back is key." The foundation reached the $300 million mark in November 2010, as well as the company is partneering this year with USA Today's "Make a Difference day."
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