Starbucks Blog

Starbucks has a company blog called the "Shared Values Blog." This blog can be found on the company’s website. The con to this blog is that there are only two entries, both which date back to April 2010. However, also on their website, are blog entries which are posted by associates of Starbucks. The blog entries can be seen on the left hand side of the Starbucks website, and you can click on the entry to read the whole thing. The most recent posting is from October 5, 2010. The blog topic is called “Perfect Your Starbucks VIA® Flavored Coffee Experience” and is written by an associate product manager. There is also another blog called Starbucks Gossip Blog (http://starbucksgossip.typepad.com/) This blog has no ties to the Starbucks brand. The blog has entries including what’s new, product wise, as well as other Starbucks related entries. What’s great about this blog is that there are comments left on each entry, which encourages other bloggers to add their 2 cents to the topic being discussed. The latest blog entry topic is called “What's the early reaction to the new flavored VIA coffees?”