Saturday, April 9, 2011
L'Oreal Corporate Social Responsibility
L’Oreal has implemented many social responsibility initiatives. Starting in 1998, they teamed up with UNESCO, United Nations Educational, Scientific, and Cultural Organization, to start the “For Women in Science” program. The program honors women from all over the world who are pursuing a career in science, with the hope of encouraging women to succeed in this field. Another one of their goals is to educate the public on AIDS. Again, teaming up with UNESCO, L’Oreal participated in the "Hairdressers Against Aids" campaign, which informed hairdressers on the risks of AIDS so that they could inform their patrons and raise awareness. These hairdressers can attend a special training program, which is now offered in over 25 countries around the world. The reason that I find this campaign so interesting is because it relates to the company. L’Oreal is a company that provides hair care, and therefore training hairdressers to inform their customers is very relevant to both L’Oreal itself, and to the cause.