Sunday, October 31, 2010
Friday, October 29, 2010
In Johnson and Johnson’s 2008 Sustainability Report they write that their “promise to health care” is an important issue that they are focusing on. The report takes about a full page to explain why they consider this topic important. However, it seems to me already that the issue is extremely broad. When I read on to the 9th page they then say “It includes supporting health care reforms that put the individual at the center; helping others develop effective prevention programs based on our own experience in employee health; and developing educational programs that help build capacity and enable health care practitioners and government health and hospital administrators to upgrade their skills” and I immediately realize I am correct. Johnson and Johnson Corporation is trying to tackle too many issues instead of focusing on one like Starbucks. Then the sustainability report goes on to explain how they package their product because environment is another issue they are trying to tackle. The issue on environment is a combination of water challenges and waste management. Johnson and Johnson is focusing on a combination of social and environmental issues. Normally, companies try to focus on one aspect because their vision, tactics and performance can be in-depth and guarantee higher success rate. Although Johnson and Johnson goes in depth on each of their issues their tactics to meet objectives are weak. However, in their performance indicator they seem to have made good improvements for each for their categories. I would have liked to see Johnson and Johnson chose either environment or social issue and then really become apart of that issue. I think instead they dabbled in a lot of things and used their name for recognition for the smaller non-profit companies that put in all the work.
Thursday, October 28, 2010
Tuesday, October 19, 2010
Monday, October 18, 2010
I also found a site called "Wegmans Wire," which is another Wegmans blog that posts company updates and product recalls. However, it did not seem like the site had been updated in a while (I think the last post was from May). It did have a live Twitter feed at the bottom of the page and links to other related blogs and sites.
Another blog I found that was related to Wegmans, though not in a positive way, was called "Wegmans Cruelty." This blog highlights animal cruelty associated with the farms that provide eggs to Wegmans. This blog allowed for comments as well, however it did not seem to be actively updated or have many comments on it.
Wednesday, October 13, 2010
Tuesday, October 12, 2010
This is just a TED blog I came across today that reminded me of the Coca-Cola Corporation video viewed earlier in today's class. Speaker Melinda French Gates gives advice to nonprofits urging them to take a cue from Coca-Cola and it's global finesse.
Friday, October 8, 2010
Thursday, October 7, 2010
Johnson and Johnson does a good job with promoting diversity internally and externally. Internally Johnson and Johnson promote diversity in the workforce with not discriminating against any culture for hiring purposes. Furthermore, externally Johnson and Johnson show diversity, through the products and awareness of what other cultures want and need. Johnson and Johnson also offers a wide variety of programs and activities to support diversity. This is shown through the Majorie Geller, Vice President of Recruiting says, ““Our commitment to diversity has a powerful impact on our recruitment and our talent-development processes, as well as the products we offer to customers. We make a tremendous effort to recruit a diverse work force, both in the United States and around the world, and we try very hard to assure that our diverse culture translates into value for our customers, our employees, our communities and our stockholders. Our credo reminds us that this is what it’s all about.” (http://www.nytimes.com/marketing/jobmarket/diversity/jandj.html)
Wednesday, October 6, 2010
Tuesday, October 5, 2010
There were also a few review based blogs, where customers write their thoughts and opinions. I found it interesting because you can find a review on whichever hotel you are planning on staying at.
However, there is another Starbucks blog that is not affiliated with the company that is quite developed and has a lot of followers. The blog is called "Starbucks Gossip: Monitoring America's Favorite Drug Dealer." There are regular postings about what is going on with the company that are commented on regularly. In addition to regular Starbucks "gossip" about new products and what is going on with the company, the blogger will write posts directly relating to Starbucks employees for them to comment on.
There are also many aspects of the site that are designed specifically for fans alone to discuss the topics of their choosing. The site provides fans with fantasy football forums, polls, and a team-by-team blog that they refer to as "Fan Voice". The site also hosts weekly web-chats with all of their writers and gives fans the ability to ask them questions and suggest content. Finally, the site also provides and open forum to discuss the business aspects of the league and provides timely and sufficient customer service to any queries. Even the commisioner himself has weekly fan conversations through the site.
Monday, October 4, 2010
One particular blog I found truly focused on one of their magazines, Seventeen. The blog titled The Seventeen Magazine Project was based on an 18 year old girl who planned on following "the gospel" that is Seventeen. She took one of the issues, and blogged every day, focusing on one area of the magazine. This was great for Seventeen because their name was getting put in the center of this girl's attention for the world to see. The girl did not fully agree with everything the magazine said, so she seemed very genuine, and Seventeen came out on top when the writer realized that she wanted to further her studies with her new blog, Teenagerie.com, which was created to be "1. a collective set of media representations defining society's understanding of the exotic condition known as adolescence 2: a blog meant to analyze, deconstruct, and promote discussion centered around these representations."
The power of Seventeen!
With access to Vera Bradley’s Intranet site as an employee for the company, I was able to search within there to see if there was a company blog. On the main page, titled “The Thread,” there are company announcements where employees can view recent news about Vera Bradley as a whole, and then navigate to a specific store’s Intranet site where store specific news can be posted. However there is still no “blog” type places where people can blog about their employment or company experiences.
The only blog that I was able to find that Canon runs is their Canon Cinema Caravan: Blog. They don’t seem to have a general blog for communicating with their customers. What the Canon Cinema Caravan: Blog does is it documents the Canon Cinema Caravan, which, according to their website, “is a month-long showcase of EOS HD learning resources”. The blog contains a diary of the things that have gone on during the tour; a contest to create a commercial around a Canon product, which is voted on by customers; tutorials on Canon products; and a list of the equipment they use.
I think they use this blog to reach out to the people, customers and people who don’t use their products, who are interested in photography, but might not be able to come to the tour. I think it’s an effective blog because it is casual and fun, which makes it feel less like a corporation talking and more like it’s coming from people who are just interested in photography. Also, the contest and user voting aspects are a great way to get people involved and to use their creativity, while feeling like they are a part of Canon Inc.
If I wanted to look up different blogs that mention Macy's or that is running Macy's promotions on their site- "Business Exchange" would find it. Since there are a lot of subsidiaries to the Macy's brand; it seems easier for them to filter out where they are being mentioned on the internet.
I personally think that this is not a great move on Macy's part. They need to put a little more time and effort into their stores. Each Macy's store should have a blog within their store division; that way customers know what is going on within their own community. The "Business Exchange" site feels very impersonal and not worth the time.
Macy's Inc really needs to give their website a make over and get involved with social media. They're a old company that needs to get hip with what is going on in the world of technology today.
Sunday, October 3, 2010
operations, and moves to comply with new financial regulation on their radars.
The Business Insider provides profound financial reports in its Clusterstock section. This section is a high-ranking financial blog and receives approximately 4 million unique readers each month. Its audience is largely comprised of financial services professionals; thus, it reports regarding Goldman Sachs are – presumably – effective.
The DealBook primarily focuses on mergers and acquisitions. Its reporters host impressive resumes (including a former Sherman and Sterling mergers and acquisitions attorney), and as it is featured in the New York Times’ business section, it has high reach and impact.
Friday, October 1, 2010
The corporation Johnson and Johnson recently created a blog for their clients in 2007. This called JNJ BTW, which stands for Johnson and Johnson By The Way. This blog is dedicated to the 120,000 employees at Johnson and Johnson. The blog was created and is currently managed by Johnson and Johnson’s media relations’ position, Marc Monseau. This blog allows employees to blog about what the company is doing, how they are doing it and also comment about the industry they are in. I personally felt that finding this blog was difficult and it is not clearly mentioned on the Johnson and Johnson corporate website. Furthermore, since 2007 there has only been 96 blogs. However, the blogs are consistent and honest and they mainly focus on the pharmaceutical industry. Besides for this corporate blog run by Johnson and Johnson I could not find anything else that was run by the corporation or that gave employees more of a voice. I wanted to read about what the employee’s thought of the latest scandal and what the employees thought about working at the company.
I also followed Johnson and Johnson on Twitter for both JNJ Stories and JNJ Comm. These two twitter accounts allowed me to see the external feelings about the company. I believe that Johnson and Johnson need to make more of an opportunity for their employees to be heard. There were other blogs about Johnson and Johnson like pharmamkting.blogspot.com and pharmalot.com. In regards to just Johnson and Johnson having their own blogs for the public to see I could only find one. This was extremely disappointing because the blogs on JNJBTW were not effective. They were not effective because I wanted less of a journalist view of what was going on and more of “tweets” that allowed me to see how people actually felt and things that were being done internally.