Friday, October 8, 2010
The Multicultural Atmosphere of AmEx
As I'm sure we all know, American Express is a credit card company - their target is anyone who can afford to build credit, and pay off any amount of possible debt incurred. As part of their internal communications, the company does a great job promoting diversity: they hire among all races, both sexes, and all age groups. Recently, American Express has also been expanding where they do business into other countries. By creating campaigns and awareness in these new markets, the company hopes to create a more diverse customer database.