Tuesday, October 12, 2010
Dunkin Donuts Blogging
Dunkin’ Donuts does not have a blog on their website, however they do dedicate a tab on their facebook page for fans to discuss pretty much whatever they want about Dunkin’ Donuts. There is also a website—not run by anyone affiliated with the company—called Dunkin Donuts Talk, however it appears to have not been posted on since January 2010. It looks like the site used to be run by several authors who just loved Dunkin Donuts products and wanted to share their love by discussing it online, but has not been written in for some time. Dunkin does however promote the sharing of their brand through your own blog. The link "http://www.dunkinathome.com/post-to-blog.aspx" takes you html code that once inserted into your own blog, will appear as essentially a little ad, showing your love for Dunkin. I think this is a really interesting idea and is also great for developing and having consumers show brand loyalty on the web. Hill Holliday, Dunkin’s ad agency has their own blog and occasionally blogs about Dunkin’ Donuts, but not exclusively. On the contrary, someone has also created an “I Hate Dunkin’ Donuts” page on facebook in order to vent their dislikes. This page has 239 fans; the Dunkin Donuts fan page has 2,041,659.