Tuesday, October 19, 2010
Diversity - Hearst Corporation
This is difficult topic, considering how many demographics Hearst has between their digital, magazine, newspaper and television components. But, if we narrow down the spectrum, Hearst definitely tries to grab certain diverse groups with their content. MisQuinceMag.com, a sister site and magazine to Seventeen, definitely attempts to target the Spanish demographic. Seventeen magazine & the dot com version provide tips for what to wear to your prom, or Sweet 16. MisQuinceMag celebrates the Spanish celebration for when a girl turns 15. Although some feel it is unneeded because the dresses sometimes look eerily similar to the ones that currently exist in Seventeen, it was created to specifically target the young Spanish demographic that Seventeen might not attract on its own.