Sunday, October 31, 2010
Hearst Corporation- CSR
After the devastation of Hurricane Katrina, Hearst Television implemented programs for disaster relief. This was a relevant cause for Hearst TV because it had a station in the area, and many of its employees and consumers were affected by the hurricane. Hearst and its New Orleans station, WDSU-TV created a regional network to report news to viewers who were affected, which was never done before. They further established commitment to the cause by starting a relief fund.