Thursday, December 16, 2010

Starbucks and Corporate Social Responsibility

Corporate social responsibility and community relations are a major part of the Starbucks belief system. To show this, Starbucks launched their “Shared Planet” campaign, keeping up with the “Going Green” trend and the efforts to maintain with the recession efforts. They used this campaign to create good relationships and trust with the famers who work to grow the coffee beans used by Starbucks. They also set a goal for themselves to become more environmentally friendly. “It is our goal that by 2015, 100% of our cups will be reusable or recyclable. We will also work to significantly reduce our environmental footprint through energy and water conservation, recycling and green construction.” They also set a goal for themselves to become more involved in the communities where their coffee is grown as well as where it is sold. “By 2015, we plan to contribute one million volunteer hours each year to our communities.”

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