Coca-Cola Crisis

In 1999 Coca-Cola had to recall millions of their beverages after it made people sick.  In Europe many people became sick after consuming Coke products.  Coke products were then banned and citizens were told to discard any Coke products they had in their homes.  After a week Coke made a public announcement taking responsability and pledging to fix any problems.  (http://www.fh-fulda.de/fileadmin/Fachbereich_SW/Downloads/Profs/Wolf/Studies/belgians/belgians_crisis_management.pdf)