Vera Bradley has put many efforts towards their foundation for Breast Cancer research. Started in 1998, the Vera Bradley Foundation for Breast Cancer was established when a friend of the company lost her life in 1994 due to breast cancer. The Foundation has raised over $10 million towards the Indiana University School of Medicine to support the Vera Bradley Chair in Oncology, Dr. Linda Malkas, and establish the Vera Bradley Center for Breast Cancer Research.
Vera Bradley creates a pattern every few seasons where 10% of the proceeds from sales of that particular pattern go towards the Foundation. Past breast cancer patterns were Pink Elephants, Pinwheel Pink, Hope Garden, and Loves Me. The most recent pattern is Twirly Birds Pink, which was released with the Winter 2010 collection.
Customers can also donate directly to the foundation by visiting www.verabradley.org.