Sunday, May 15, 2011

Coca-Cola- Philanthropy

Coca-Cola is dedicated to philanthropy through its program entitled The Coca-Cola Foundation, which was founded in 1984. Coca-Cola recognizes that in order for their business to succeed they must commit themselves to improving the quality of life in the communities in which they conduct their business. Coke has four main global pillars in which they feel they can make a difference in including water stewardship, active healthy living, community recycling, and education. Coca-Cola also supports student scholarships and other educational programs and initiatives in Africa, Europe, Latin America and the Pacific. They also focus on HIV/AIDS prevention and awareness programs in Africa and Latin America. Coca-Cola also has some philanthropic goals that it hopes to see through including investing more than $50 million in research by 2015, innovating with natural sweeteners in order to lower calories per serving, list the calories/kilocalories/kilojoules per serving for their beverage products on the front of nearly all packaging worldwide, and to continue to develop products fortified with additional nutrients to meet global consumer needs. For an example of what they have done recently, in April they launched their 100 percent recyclable plant-based bottles for both Dasani and Odwalla products. These environmentally friendly bottles were the first 100 percent recyclable beverage packages made with plants and were made readily accessible across the US.

No comments:

Post a Comment