Monday, May 9, 2011

Target's Involvement with Sports

Target, based in Minneapolis, MN, heavily focuses its sports sponsorship and promotions with the Minnesota Twins and Minnesota Timberwolves. The company paid rights to have it name on the "Target Center" and "Target Field," but is also active in their Minnesota communities with the teams.

It is a wise strategy because their headquarters are in Minneapolis; their employees can be more involved in CSR projects with the teams and they will get more recognition in Minnesota communities.

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