Monday, March 7, 2011

Customer Relations--Social Media with Nordstrom

On Nordstrom’s homepage, three tabs are featured, and there is a conversation tab farthest to the right. When you click on the Nordstrom conversation tab, the consumer of stakeholder will see a few different areas of the page that require interaction and contribution. For instance, at the top of the page, there are features where stakeholders can join a fashion forum or follow/ post the latest consumer trendsetting comments. For instance, a Nordstrom consumer said tweeted about their newest Marc Jacobs bag. In addition to this, there are interactive links that allow consumers to see what is in Nordstrom’s fashion week suitcases. The page is equipped with an area to see photographs and articles about consumer weddings, as one of the main functions of the corporations is a wedding registry. Also, the store sells designer wedding gowns although it is a department store. These blogs and and articles about Fashion Week, where to travel and what to pack give Nordstrom a multi-faceted blend in which the corporation is able to interweave customer, professional (style experts) and corporate evaluation, feedback, and opinions. The blogs and social media engagement obviously allows the company to be more transparent and to highly publicize their products while recommending them in a savvy manner. Included links feature how-to’s and fashion help links as well. At the bottom of the page, there is an interactive link that connects to Facebook to “like” Nordstrom.

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