Monday, March 21, 2011
Walmart Social Media
Walmart has truly taken advantage of its enormous market in its use of social media. On the companies website, thousands of reviews and ratings are listed for products, allowing customers to read the positives and negatives of almost anything the store has to offer. An even more innovative walmart media outlet is its checkout blog. The blog allows for more in depth conversation, and walmart representatives contribute as well. Yet another innovation is the use of niches as we see with elevenmoms.com. The succesful blog targets mommy bloggers, who discuss everything form halloween costumes, to cheap meal ideas. An important aspect of this social media is that walmart does not interrupt or challenge critics, they foster an open environment which runs for the benefit of the customers.