Friday, March 4, 2011
L’Oreal has a presence on social media sites such as Twitter, Facebook, and YouTube. Through their tweets, L’Oreal informs customers on special offers and contests such as the chance to win a trip to Paris or to win the ‘Ultimate Red Carpet Weekend.’ They also use Twitter to drive traffic to their other sites such as Facebook and their website. I like that they converge all of these media. For example, many of their links on Twitter lead to either their website or to their Facebook page, and on Facebook they have links to both YouTube and Twitter. Their Facebook page features videos including a look behind the scenes of their commercials and photo shoots, and videos teaching consumers how to apply makeup. I like this because not only are they informing potential customers on the benefits and offerings of L’Oreal, but they are giving them knowledge about make-up as a product category by giving ‘how to’ lessons. I think that their presence on social media is effective, as they have over 13,000 who are constantly tweeting about L’Oreal products.